CHICAGO MAYORAL CAMPAIGN 2023
For Mayor, Brandon is Better.
Our team collaborated with Brandon Johnson’s campaign, creating a series of impactful images based on a central campaign video. These images were turned into traditional out-of-home tactics, strategically placed in the South and West Sides of Chicago, areas with about 1.5 million registered voters, effectively conveying Brandon's story and goals to a key audience.
Creative Idea
We developed a series of creative visuals that effectively narrate Brandon Johnson's personal and professional journey. As a teacher, a father, and a native Chicagoan, these creatives highlighted his deep-rooted connection to the city. Each piece was carefully crafted to convey his goals and passion for Chicago. Additionally, we strategically placed these creatives in locations that resonated with the specific message they portrayed, ensuring a targeted and impactful delivery of his story.
Media Tactics
Hotspot Wallscapes
To make a bold impact, we opted for Hotspot Wallscapes as our primary out-of-home advertising strategy. These large-scale displays were strategically positioned in high-traffic areas of both urban and residential Chicago. This approach was designed to capture the attention of daily commuters and local residents alike, ensuring widespread visibility for our message.
Wildpostings
To support the hotspot wallscapes, we placed street-level posters in multiple, high-traffic areas to catch the attention of everyday pedestrians. The locations of these posters were changed daily and weekly for maximum exposure in key areas.
Hotspot Wallscapes
Wildpostings
Results
10.84M
8-week impressions delivered