KEEP MOVING MICHIGAN FORWARD
Put Michigan First
"Put Michigan First" is a program aimed at engaging Black Michiganders on key issues and promoting the policies of Governor Gretchen Whitmer and Lt. Governor Garlin Gilchrist. It focuses on areas like affordable childcare and education, and includes digital ads to highlight these successes. Additionally, it reflects significant role in community engagement and political advocacy in Michigan.
Opportunity is everything.
Creative
Governor Whitmer believes that opportunity is everything - and that is the cornerstone of her campaign. Our creative team has aligned with this vision and centered our campaign around this core message. We've enhanced this narrative with a carefully curated selection of photographs showcasing her recent projects, visually demonstrating her commitment to fostering opportunities across Michigan.
Media Tactics
Wildpostings
Our main strategy involved positioning street-level posters in various busy locations to attract the attention of daily passersby. We regularly rotated these poster sites, changing them daily and weekly, to ensure maximum visibility in crucial areas.
Digital Trucks
To enhance our wildposting campaign, we included digital trucks that circulate through neighborhoods in Detroit, Farmington, Hamtramck, and Ferndale. We've also included a route that encompasses the Eastern Market area. This strategy is particularly effective considering Michigan's demographic makeup, where White Americans form the majority, and African Americans are the second-largest demographic group. Targeting these neighborhoods allows us to engage more effectively with diverse communities.